Tastecard. 1300% over target. What happens when you over deliver student sign ups.
Students love a night out. And our audience is no different. This is why Tastecard approached us to help them gain market share in the student audience against a fiercely competitive market place.
They wanted sign ups for their Tastecard which gives students a discount on nights out, so we create their 3 month trial campaign (but the students still needed to put in credit card details to be eligible).
“500 would be great”, they said.
We’d smashed that within 72 hours.
“OK, keep going”, they said.
Over the next 4 months we smashed that initial “great” expectation by 1,300%.
Over 7,000 GDPR compliant relevant student sign ups.
Student Hut has, without doubt, been one of our most effective ways to engage with students and increase our targets.
Dan Lever on 7 May 2019