Milkround. How the leading graduate recruitment site readjusted their strategy through effective market research
Despite having their own data, Milkround wanted insight from an impartial, authentic audience to identify why their users chose Milkround and why others didn't. Wanting to use this insight to affect and inform their marketing.
As long term partners with Student Hut, using us for brand engagement to increase their market share, it was obvious for Milkround to choose us for their market research.
Our market research experts created the right survey based on Milkround’s brief. Our panel was segmented into the right responses and we provided segmented data and analysis from over 8,000 (is this right) students.
The results demonstrate why using an impartial student panel is essential in product and proposition planning. Rather than just asking Milkround’s own users questions, our panel gave insight into the unknown.
New competitors, new ways of thinking that is changing Milkround’s audience engagement strategy
We continue to be impressed by everything Student Hut do with us and this research is another way they demonstrate their unique value to us as a partner.