COVID-19 has closed schools and universities, cancelled summer exams and cancelled the rest of 2020. And while no-one can be sure just yet what this means for UK universities and colleges, we must spare a thought for the students whose plans for the next six months (and beyond!) have been thrown into question.
So we must ask; how do students feel about COVID-19? What are they worried about? Do they still plan on going on holiday this summer? How about university, is that still on the cards? Do they still even want to go to university? Let’s find out.
This research will give your brand, university or institution an insight into what really matters right now for students. At a time of such uncertainty for the higher education sector, all brands should consider very carefully what and how they’re communicating with their student audience.
The need to ‘think student’ is now more important than ever.