ASOS. How to reach the right student audience with the right creative

Kirsty Mason on 27 June 2019

ASOS. How to reach the right student audience with the right creative and smash targets by over 60%

One of ASOS key demographics is the student market. Those smart, affluent students who love fashion.

The natural fit for the brand was Student Hut’s engaged audience.

They tasked us with increasing their target number of validated students who could register and unlock a 10% student discount and enter a competition.

So we went to work.

Mixing ASOS creative expertly edited to engage with our audience and through a targeted blend of emails, banners on the right parts of our website and engagement with our social media audience we smashed their sign up targets, so they could smash their sales forecasts.

With a conversion rate of 1.5%, we smashed their targets by over 60%.

Student Hut certainly has the audience, but it was their creative input that really made a difference in us achieving our targets. Thank you.
Kirsty Mason
Kirsty Mason on 27 June 2019